You can talk about ‘Safety First’ in the healthcare environment all day long, and people may or may not listen. But when you present them with a powerful narrative about how Good Safety Practices can touch individuals and the extended community, now you’ve started to really make a difference.

Kudos to CHI for allowing us to take such a raw, unfiltered look at their systems, and why it is mission critical for improvement. Some organizations may have shied away from this approach, but CHI met it head on. The result?  A Hermes Creative Award, plaudits in the healthcare community, but more importantly: buy-in from healthcare professionals.