Kasey Kahne races cars for a living. He drives the Farmers Insurance Chevrolet SS at speeds approaching 200 miles an hour. He wins.
So when Farmers Insurance reached out to us to help them create video content for their Design the 5 fan promotion, we were totally on board. Working with their partner Under Armour, as well as Hendrick Motorsports and Just Marketing, we were able to create some pretty nice stuff you can see here:
Beginning this week, fans can visit the site and vote on paint schemes created by a team of Under Armour designers. Over the next ten days, voting fans will narrow down the different designs and color options to arrive at e final winning design. Voters will be able to choose from a variety of design options, including the paint lines, base color, TV panel text and accent colors.
The design challenge will run from September 12-22. And every vote cast by participants will enable you to be entered into a sweepstakes for a chance to win a grand prize trip to the 2015 DAYTONA 500 on Sunday, February 22. Additionally, 20 first prize winners will receive a 2015 No.5 Farmers Insurance Chevrolet SS Lionel Racing diecast signed by Kasey Kahne.
Into racing? Then head on over and be heard. Maybe you’ll be lucky enough to see Kasey in person in victory lane.
Want to get a coffee and chat about NASCAR, marketing, or anything else on your mind? Contact Chris Donaldson and let’s roll.