Gearing Back Up – Mackie Loudspeakers

This is one of our favorite spots we’ve ever produced, in part because it was truly a team effort:

As we gear back up to shoot Part Deux of this bad boy this week and November 4th, I also thought it would be a good idea to reinvigorate our blog and get that going again. But it’s a challenge: finding the time to create quality content is a bit like grabbing an oiled pig. The process can’t be automated, and therefore is limited by linear scalability. That is, output is directly proportional to time or overhead. That’s true of everyone’s blog post or creative content, and is the single greatest challenge of marketing in this age of social media. (We’ll discuss more on that later)

But boy, it sure can be fun. Looking forward to sharing some ideas, and hearing from you.