The Response

“I’ve never seen a whole town get so excited about a project in all my life.”

The Campaign

  • Sent to Google as part of Bellingham’s pitch to be chosen as “The City of the Future” and receive their high fiber network
  • Over 30,000 hits on YouTube in 2 weeks
  • Featured on the CBS Evening News, MSNBC and numerous other national outlets
  • Featured video in Google’s ‘Thank You’ response to the 1000 cities that entered

The Problem

We have two weeks to capture the magic of Bellingham. Can you do it?

There isn’t much money and there isn’t much time. But we must highlight what makes Bellingham special in a way that captures Google’s attention.

The Solution

It started with the idea of a little girl receiving a ball of yarn – and before we knew it everybody in town came together to create a truly magical piece. Directed by Max Kaiser, the film came to life practically overnight, and was a centerpiece in a city wide proposal to Google that we think truly captures what it means to live here. Since being sent to Google, the film has won numerous awards, including a Silver Telly and a Destination Marketing Partnership Award, as well as been featured on CNN, CNBC and the NBC Nightly News.

Like it? Let’s talk.