There is no doubt we have to understand our customers better. This involves listening, seeing around corners, and perhaps most importantly: empathizing with the problems they are trying to solve, no matter how small.
I could go on and on about that, but once a year I like to wheel out this old chestnut of a video that explains the new media landscape better than I ever could. Props to Microsoft for telling this story well (BTW – are they on the comeback trail? That assumes they ever left).
Don’t be left holding the tab in 2013. Let’s all start paying attention.
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Hand Crank Films is a Seattle video production company with offices in Bellingham and Washington D.C.