“We got goosebumps watching this. Most importantly, so did our retail partners.”
When Superfeet came to us, they had a problem: they had so many different color insoles, that consumers were getting confused. So we created a video that called out their Copper color to differentiate it as a premiere insole in market.
- A centerpiece in the Superfeet Marketing Strategy across retail partners and consumers.
- Shown at Outdoor Retail, one of the largest tradeshows, to generate immediate sales.
- Currently being re-purposed across social media channels like Facebook, YouTube and Twitter.
- Led to another video launching the Superfeet Sandal; Numerous projects slated for 2014.
Connect with the heart, and you’ve connected with the mind. Thanks to everyone who was involved in the making of this piece.