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Projects We Wish We Shot

If you aren't a basketball fan, you probably missed this spot from agency TBWAChiatDay and shot by director Rupert Sanders at MJZ. When you have the firepower of athletes Kevin Durant and Dwayne and a product like Gatorade, you might think you can't go wrong. Maybe, but these guys built :60 of awesome with a great story with a nice punch at the end:



Sure – big budgets don't hurt. But the creative has to be there. And these guys knocked it out of the park. Major hat tip to that. My nightmares will never be the same.