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Tear the Lid Off Your Logo

I was lucky enough to present with Jennifer Bolton from F5 Networks and Shari Campbell from JayRay Communications about the power of film and video in the B2B space. Some of the topics covered included how to use video to get your retail and distribution partners excited about new products, how to maximize fundraising, and how to reach new business prospects with innovative content.

Though this presentation is not self-explanatory by any means (as it was complemented by the spoken word) – it’s sort of fun to take a look at anyway. And if you want, I can always send you the whitepaper that spells all this stuff out in detail. Just Email Me.

Some interesting stats:

> 100 million videos are uploaded a day online.
> 4 billion videos are viewed a day.
> According to Jupiter Research, 65% of executives (C-Suite types) prefer to view video to learn about products, services or companies.
> Of those 65%, 75% say they would click through to learn more.
> In 2014, a full 90% of all online traffic will be driven by video or similar multimedia.

Let me know what you think – and thanks for dropping by.


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