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The ROI of Cinema Advertising: Our Recent Spot for TD Curran

We recently teamed up with TD Curran in Bellingham to create a 30 second spot for the local Apple specialist in Washington, who is featuring the ad on the big screen now. You can check it out online here, though:

With online advertising being all the rage these days, what does it say that some are choosing to advertise at movie theaters instead? A recent study has shown that cinema advertising can actually deliver a 37% higher ROI (Return On Investment) than TV advertising. In the study, performed by the Cinema Ad Council, online advertising was actually found to perform poorer than television, acting more as a complement than a standalone option.

So – whether you’re an advertiser or consumer, what do you think of all this? Weigh in online on our Facebook page.